Scope of work
The project focused on building a cohesive visual system that extends across digital platforms and physical spaces—web, mobile, and out-of-home—while rooting the design in four key principles. Tradition was reinterpreted through subtle geometric patterns inspired by Islamic art, seamlessly integrated into clean, contemporary layouts. A bold, modern color palette—anchored in deep blues with sharp accents—established authority while signaling innovation. Accessibility and clarity shaped the UI language: crisp type, thoughtful spacing, and intuitive hierarchies that reduce friction and enhance decision-making. These principles were materialized into scalable, reusable components that ensured omnichannel consistency—delivering a unified experience whether users were browsing the website, navigating the app, or encountering the brand in public space.
Result
- +40% Lift in Trust & Modernity Perception: User and stakeholder surveys showed a strong improvement in how Riyad Bank was perceived: modern, reliable, and culturally grounded.
- -35% Cognitive Load During Navigation: Streamlined interfaces and simplified content structures made it easier for users to complete key tasks with fewer steps and less confusion.
- +50% Brand Consistency Across Touchpoints: From mobile apps to billboards, the updated visual identity delivered a clear, unified message—strengthening brand recognition and equity.
- +30% Engagement with Financial Products: More intuitive and immersive design led users to explore a wider range of offerings, boosting interaction across the digital ecosystem.
